postsecret

Post Secret is a simple concept that invites people to share secrets anonymously by snail mail. The results are shared on a blog, and published in books. It’s a great idea, a great project. Part of the discussion around it touched on how free web tools make this possible. This publishing power is amazing, and amazing tools support it. One thought that stayed with me after the event was that this service – and others like it - just doesn’t a revenue model. It’s a labour of love, an art project driven by one committed individual that has spawned a community and a few hundred thousand meaningful events. Things like that don’t need anyone to get paid. The costs are trivial and will only get lower; the people behind such projects (maybe) don’t need to get paid. No-one’s mortgage rides on this. I run a commercial business, so I’m always asking where’s the money; other people’s mortgages really do ride on decisions I make. Post Secrets convinces me that some things really do want to be free.