Words of wisdom from 37 signals

• You make money by helping other people to make money. Spot the chain reactions - be the catalyst
• Always ask -
  Why are we doing this? What problem are we solving? Is this actually useful? Are we adding value? Will this change behaviour? Is there an easier way? What is the opportunity cost? Is it really worth it?
• The worst thing on the internet is bad copy. Read your websites aloud.
• Make your main investments in things that work now and will still hold true in ten years time (i.e. for Amazon - efficient distribution)
• You will get ahead and make money by sharing what you know. What can you share (see cookbook quote…)?